An open letter to Innocean and Hyundai

I can’t believe that at no stage did someone tell them that this was a bad idea. That it is in extremely poor taste. Even if you are lucky enough to have never been personally affected by suicide, even someone with the thickest skin would have the common sense and compassion to know this is in poor taste

Holly Brockwell

Dear Hyundai and your advertising agency, Innocean,

This is my dad.

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His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.

This is the note he left when he committed suicide in his car:

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And this is your new ad.

As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out…

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2 Responses to An open letter to Innocean and Hyundai

  1. Sam says:

    “even someone with the thickest skin would have the common sense and compassion to know this is in poor taste”

    Obviously not the Ad Agency Innocean, who had a simple “no comment”.

  2. stevono says:

    Looks like its been taken down now.

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